Home Page & Features Page


Pricing Page, Inspiration Page, & Transactional Pages

 

CLIENT
RealNetworks, Inc. RealTimes Division

MEDIUM
Website

SITUATION
As part of a in-house marketing team, I was tasked with creating copy for all parts of the RealTimes product website.

The site needed to convey somewhat obtuse pricing SKUs and a great number of features to consumers.

PROCESS
I wrote copy in a bubbly, family-friendly tone that helped visitors understand what the brand was about, who the product was for, and just what it could do, across the tagline, headlines, and many examples of body copy. I was also able to break down the pricing plans in layman's terms like how many photos a certain amount of storage would be.

I also wrote functional transaction copy for pages that thanked customers for patronage and wished well to people uninstalling the product.

NOTE: There are several more pages below the initial long page to the left.