Offering marketing services to dentists, the client needed compelling content to show dentists the necessity of marketing online, even for a local practice. They had blog posts, but wanted in-depth downloadable pieces that required dentists to give lead gen information.

I dove deep into research on the four principle tactics the book professes - a strong website, SEO, organic social media, and PPC. I drew on the latest developments in each field and created cases specifically relatable to dentists, such as comparing the long-term benefits of SEO to braces. The bookgives just enough information to understand each topic without going into how it's done, so that dentists would feel compelled to approach the client for assistance.