Free-Standing Banners Outside Booth


In-Booth Signage

CLIENT
Verizon Wireless

MEDIUM
Standing Banners, Event Signage

SITUATION
The client partnered with our agency for a second year in a row to sponsor and booth at KCON, a Korean culture and K-pop festival on both coasts of the U.S. They needed us to create value and interest in their brand and their manufacturer partner, LG.

PROCESS
We created several in-booth promotions for them, including simple contests, a drone piloting obstacle course, an opportunity to meet Korean artists, and an exclusive VIP loungewhere Verizon subscribers could get off their feet, grab refreshments, and charge their phones - very important when taking photos and videos with pop stars all day.

I wrote simple, dynamic taglines and directive signage that tied Verizon together with exclusivity, fun, and a better KCON experience.