Main Wall & Booth


Conference Pamphlet Advertisements


Palm Card Handouts


Free-Standing Booth Banners

 
 

Event Landing Page

Targeting "Mom Blogger" attendees for influencer partnerships

 
 

CLIENT
RealNetworks, Inc. RealTimes Division

MEDIUM
Standing Banners, Walls, Print Ads, Palm Cards

SITUATION
The client was looking for social media and blogger influencers to partner with for high ROI promotion. The event was BlogHer, a convention where brands and popular female bloggers can meet and negotiate deals. The client purchased a small booth, and needed to appeal to an audience stuck right in between being business owners and consumers.

PROCESS
I wrote copy for event collateral that would appeal to an audience of so-called "mom bloggers," using casual, inviting language that invoked both entrepreneurial spirit and the family. I positioned the client's product as a way to gain new followers, create effortless rich content for one's blog, and to make money directly, too.