Main Wall & Booth
Conference Pamphlet Advertisements
Palm Card Handouts
Free-Standing Booth Banners
Event Landing Page
Targeting "Mom Blogger" attendees for influencer partnerships
RealNetworks, Inc. RealTimes Division
Standing Banners, Walls, Print Ads, Palm Cards
The client was looking for social media and blogger influencers to partner with for high ROI promotion. The event was BlogHer, a convention where brands and popular female bloggers can meet and negotiate deals. The client purchased a small booth, and needed to appeal to an audience stuck right in between being business owners and consumers.
I wrote copy for event collateral that would appeal to an audience of so-called "mom bloggers," using casual, inviting language that invoked both entrepreneurial spirit and the family. I positioned the client's product as a way to gain new followers, create effortless rich content for one's blog, and to make money directly, too.