Acquisition: 4th of July Promo


Acquisition: VISA Gift Card A/B Test

These emails use quick clever copy and an interesting layout to test whether offering a VISA gift card makes a major difference in CTR for LG phone offers.


Acquisition: Samsung Galaxy Tab E Offer


Customer Lifecycle Management: FamilyMap Winback Email

This back-to-school campaign works to get parents back on the FamilyMap service, which allows you to see where the different phones on your plan are located. I addressed concerns over balancing freedom and safety here. 


CLIENT
AT&T Wireless

MEDIUM
HTML Emails

SITUATION
As part of a email marketing agency, I was tasked with writing copy for numerous acquisition emails each month for AT&T Wireless' various promotions. I also wrote CLM emails that encouraged current customers towards upsell services. 

PROCESS
In each campaign, I would study previous similar offers for the winning subject lines and pre-headers in split tests, and create updated options with a variety of approaches. 

Working with other writers, ACDs and art directors, I wrote email copy for multiple executions on each campaign, testing them in the market. 

NOTE
Some of this work never launched in market, and should be considered spec.